The Show Must Go On

Without question, concerts are one of the most intense and inspiring moments for many artists. They thrive on putting on a good show, and sharing their music with their fans. A band will work for months at a time properly preparing their material to share, and usually, are very satisfied with the final result.

But what about the rest of the team? There are so many people that help put a show together, and along the way they all learn what makes a concert successful. For Winnipeg’s own Heather Lachnit, being a promoter has gotten her very far. She knows all too well what makes or breaks a show, and her company Purplehaze Entertainment Productions has given dozens of bands, local and touring, a chance to share their art with as many people as possible.

AS: So, how did you become a promoter?
HL: Honestly, it’s super random. I quit university, I was working at George’s as a waitress, and I was so sick of people. I went on Kijiji (Canadian Craigslist) and just started scrolling, looking for random things to do. I came across this guy who was looking for someone to find shows for his band, make their merch, all that kind of stuff. He was basically looking for a manager. I got in touch with him and I began doing that. From there, I started expanding and doing local shows with him. He ended up moving away, but I continued from there on my own. After a while, I really wanted to start working with touring bands, because I really enjoyed a lot of bands from out of town. I started shooting managers and band members messages, and I got to know a ton of people, so it just grew from there.

AS: What is the most challenging part of your job? What’s the best part?
HL: Having to rely on bands to sell enough tickets to break even, as well as pay the venue and the touring band. I understand that it’s hard at times, but it kind of puts me on the line for money, and when you’re doing a lot of shows, that adds up. The best part is when you see so many people standing in a venue and everyone is having a good time. Shows like local punk band Forever I’s CD release or any show at Winnipeg’s Park Theatre, have turned out so well. I’m not the only one who puts in the time and effort into a show, but I feel like I orchestrated the process. I feel successful, you know?

AS: How has being involved in the music business changed your life?
HL: I would say that I know a lot more people, doing what I do. I’m constantly meeting new people and making new friends. They come from all over and sometimes they’re people you wouldn’t expect to be friends with. I keep getting more opportunities as well, which is always awesome.

AS: Any advice for touring bands? What about locals?
HL: I would try to remember that you need enough time to plan a show, so try to give a promoter enough time to properly organize everything. Also, to be professional, regardless of if it’s over Facebook, email, or even a phone call, make a point to present yourself properly. As for local bands, self-promote and sell tickets. It’s super helpful, it shows that you care. I don’t mean that if you don’t sell tickets, you don’t care; I mean that it helps a great deal. It benefits me as a promoter and their band, and in the end it’s a good thing all around.

Like Purple Haze at Facebook.com/PurpleHazeEntertainment.
Contact Heather at purplehazeentertainmentpro@gmail.com.